Peaks Of London - Breastfeeding clothes | Breastfeeding dresses

That Time Magazine Cover – oh alright then…

admin — Mon, 14 May 2012 08:01:23 +0000

It’s just too obvious for a breastfeeding clothing range like us to write about ‘that’ Time Magazine cover in the US (why not the European version, where frankly society is considerably more advanced in accepting breastfeeding? Or perhaps that’s why they didn’t bother. Discuss). But on the other hand, NOT blogging about it would make it look like I’d had my head in the sandpit too long this week. So from a marketing person’s perspective, I do empathise with the LA Time’s POV that the cover ‘proves that print doesn’t need to throw up the white flag and hand victory to digital forces’. But tempting as it is to ignore the subject matter to talk about the business case for print, it’s worth asking if the ‘shock value’ of the cover is doing what breastfeeding advocates want it to. The fact it’s a foxy mum with an older MALE child suggests there’s more than a little titillation value (apologies for the pun) involved in choosing that image. This makes one wonder if it’s going for a sympathetic reaction or an ‘oh my God’ reaction most likely to emit from the ignorant and prudish. Let’s hope the debate it provokes about breastfeeding is positive and encouraging, not positioned as a quirky ‘new age’ trend, like the Dukan diet. I fear with the US’s track record on the subject of breastfeeding, this is not going to herald a Brave New World where – SHOCK – women can feed on the bus without getting thrown off…..

Now that’s really shocking.

Aftershock: 'that' Time Mag cover

Is Mummy worth more than you Daddy?

admin — Thu, 10 May 2012 14:43:43 +0000

A wonderful article by Zoe Williams on Parenting in the Guardian today on the government’s approach to parental leave in the UK. It seems astonishingly antiquated to see that the UK’s ‘new news’ is that fathers and mothers will be able to decide amongst themselves how they should split their parental leave. Given that this has been a ‘thing’ in the Nordics for some time, this correction is no more than that in my view – a correction. Just like the legislation on breastfeeding wherever you like. Meanwhile, I wonder whose ear Steve Hilton is bending on his extended holidays about abolishing maternity leave altogether to help businesses? For the record, those of us who run businesses staffed almost exclusively by part time working mothers recognise the huge value in facilitating parenting as part of a modern working life. So there.

Can a girl get some serenity on a bus?

admin — Wed, 09 May 2012 14:05:58 +0000

A friend recently sent me an e mail when she was breastfeeding entitled ‘Musings from the Boob’. This made me chuckle. But in it she raised a serious point. In any art gallery, in any part of the world (she is in LA), there are wonderful paintings of women nursing their babies. So what’s happened? Why is it all so weird to see women breastfeeding, rather than a thing of natural beauty? Sadly, if you follow certain breastfeeding hashtags as I do on Twitter, the vitriol from people – mostly the illiterate it must be said – against someone quietly trying to feed on a bus somewhere on the world is staggering. Time we normalised this thing. Watch this space.

Breastfeeding Mary

National Breastfeeding Week – or is it

admin — Wed, 02 May 2012 15:41:45 +0000

National Breastfeeding Week in the UK has sort of been cancelled. Well, the NHS budget cuts have affected everyone and this is one of the casualties. A massive shame given the good it does in raising the profile of women breastfeeding out and about. So 24-30 June, let’s try and encourage dialogue around breastfeeding, not to mention actually doing it!

Happy Breastfeeding Easter, bunnies

admin — Tue, 10 Apr 2012 09:29:15 +0000

So it’s a lovely long Easter weekend we’ve had. Shame about the rain but hey ho. I’d like to say that chocolate-eating in vast quantities improves the quality of your milk, but that would be wishful thinking. An area of research vastly under-funded, if you ask us. Hope you had lovely long weekends with your families breastfeeding or not. And look out for the Spring collection of breastfeeding tops and breastfeeding dresses from us at Peaks of London going on the site this week… x

Against a ‘sleepy acceptance’ of sexist work practices

admin — Tue, 03 Apr 2012 13:48:21 +0000

I felt an upswell of outrage upon reading this well-argued article this morning by Tanya Gold in the Guardian. So many of us feel we are being forced out of the workplace by our life choice of having children, then feel blocked from re-entering it due to some lazy assumption you’ve ‘missed a few years’ or because there aren’t enough flexible options for working around families for mothers or fathers. It’s time we did everything we could do combat this slide back to the 50s. We employ Peaksters around the world who are mums of sometimes very young children, sometimes still breastfeeding, with a huge amount to offer us at Peaks of London on a basis which allows them also to bring up their kids. Let’s learn a few things from the Scandis here people…. Read the full article in the Guardian here. And start to follow the Fawcett Society to keep in the loop with all things on the feminist agenda.

Big up to Dove’s self-esteem programme

admin — Mon, 02 Apr 2012 11:46:19 +0000

Whilst many women breastfeeding struggle daily with the confidence to do so wherever they like, our daughters are growing up in a world so image-conscious and misleadingly perfect in physicality that they really can lack confidence. Dove has launched a full-scale educative programme for girls in schools, for teachers and parents, to help girls become more confident in themselves and to love their bodies. Please pass onto any teachers you know as this is a heartfelt attempt to do some good by a well-known brand, rather than a ‘because you’re worth it’ flogging of some product. Keep it up Dove…Dove self-esteem campaign

Big up to Dove for their confidence-buliding campaign for girls

admin — Mon, 02 Apr 2012 11:42:57 +0000

Spring into the sunshine breastfeeders!

admin — Mon, 26 Mar 2012 08:54:42 +0000

So the sun is out (which took my legs rather by surprise) and it’s time to celebrate the opportunity to eat outside, bat away the wasps and sit near water pretending you’re in the Caribbean.

When you’re breastfeeding it can be a bit daunting heading out for the day but we want to encourage breastfeeding women to get out there and show this is a normal part of life. This week we were a bit taken aback by Abby Clancey’s ‘shuddering’ reaction to breastfeeding. But who would you rather spend time with; her or breastfeeding friend Beyonce? Have a look at our feature in Hello magazine of Beyonce breastfeeding and the Peaks of London waterfall breastfeeding top and let us know what you think…..!

Go that girl

Breastfeeding in Ireland just got more stylish

admin — Mon, 19 Mar 2012 14:51:21 +0000

Breastfeeding for the Irish